About us : Alankrent × Avrita

OUR STORY

Alankrent × Avrita is a women-centric fashion brand bringing together jewellery and clothing under one thoughtfully curated space.

Born from a love for timeless elegance and modern femininity, our journey began with jewellery — pieces designed to be worn, cherished, and styled effortlessly. As our vision evolved, so did our desire to create clothing that complements the same grace and individuality.

Today, Alankrent and Avrita exist together to offer women complete, refined looks — from what they wear to how they accessorise.

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ALANKRENT — JEWELLERY

Alankrent is our jewellery label, created to celebrate understated luxury and thoughtful design.

Each piece is crafted with attention to detail, comfort, and versatility — designed to move seamlessly from everyday wear to special occasions. Our jewellery is meant to enhance a woman’s natural beauty, never overpower it.

Alankrent stands for elegance that feels personal and timeless.

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AVRITA — WOMEN’S CLOTHING

Avrita is our women’s clothing label, created for women who appreciate refined silhouettes and effortless style.

Formerly known as Alankvastram, Avrita was renamed to establish a clearer and more distinct brand identity. While the name evolved, our values remain the same — quality craftsmanship, thoughtful design, and clothing that feels graceful yet comfortable.

Avrita designs are rooted in tradition, styled for the modern woman.
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OUR PHILOSOPHY

At Alankrent × Avrita, we believe fashion should:

  • Feel elegant, not complicated

  • Be comfortable without compromising style

  • Be thoughtfully designed and long-lasting

Every jewellery piece and garment is created with intention, ensuring it complements a woman’s lifestyle and individuality.

A COMPLETE FASHION EXPERIENCE

By bringing Alankrent jewellery and Avrita clothing together, we offer a complete styling experience — where each piece is designed to pair beautifully with the other.

Whether you’re dressing for everyday moments or special celebrations, our collections are designed to feel cohesive, refined, and effortless.

OUR JOURNEY AHEAD

As we continue to grow, our focus remains on creating meaningful designs, refining our craft, and building a brand that women can trust and connect with.

Thank you for being part of our journey 🤍
This is just the beginning.