About us : Alankrent

Our Story

Alankrent Luxe was born from a simple vision—to make luxurious Indian jewellery accessible to every woman, regardless of where she lives in the world.

The name Alankrent is a blend of two words: "Alankaran", meaning adornment or beautification, and "Rent", because our journey began as a premium bridal jewellery rental service.

When we started, our mission was to help brides wear magnificent jewellery on their most special day without the burden of purchasing expensive bridal sets. We curated handcrafted designs inspired by India's royal heritage, allowing women to experience timeless elegance through a sustainable and affordable rental model.

As our collections reached more people through social media, something remarkable happened. We began receiving enquiries from Indian families living across the USA, UK, Canada, Australia, New Zealand, Europe, and many other countries. They didn't just want to rent our jewellery—they wanted to own it.

Our customers were looking for premium Indian jewellery they could wear for weddings, festivals, religious celebrations, family functions, and milestone occasions, while preserving those memories for years to come.

Their trust inspired us to evolve.

Today, Alankrent Luxe has grown into a global Indian jewellery brand, offering handcrafted Polki, Kundan, Moissanite, Victorian, Temple, Rajwadi, and contemporary bridal jewellery collections to customers across the world. While our business has naturally expanded into retail, our rental heritage continues through Alankrent Royal Reserve, our exclusive luxury bridal jewellery rental experience.

Every piece we create reflects India's rich craftsmanship and is thoughtfully designed to celebrate culture, tradition, and modern elegance. Our artisans from Rajasthan and Gujarat bring generations of expertise into every handcrafted detail, ensuring each creation feels as special as the occasion it's worn for.

Today, we proudly serve customers across India and internationally, helping women celebrate weddings, festivals, engagements, baby showers, anniversaries, and life's most meaningful moments with jewellery that captures the beauty of Indian tradition.

At Alankrent Luxe, we believe jewellery is more than an accessory—it is a celebration of heritage, confidence, and unforgettable memories that travel across generations and continents.